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Howard has been with Hyundai since 2001 and the Managing Director of Hyundai Motors New Zealand since 2007, guiding Hyundai to its strong position in the marketplace. Howard enjoys building great brands and teams and is a firm believer that people make the difference; there are very few successful companies without a great team culture. Having been involved in the Pinnacle Programme’s creation, Howard takes great satisfaction in assisting young people who display raw talent and supporting them on their journey to reaching their full potential to become the leaders of tomorrow.