Spencer Bailey, Head of Facebook NZ, has 20 years’ advertising and publishing experience and was a founding member and former chair of the Interactive Advertising Bureau of New Zealand. Previously Bailey served at NZME as the general manager of Digital, chief operating officer and sales director of the digital division of the company. In addition to this local experience, Bailey has also earned his international stripes, having worked in Dubai as director of business-to-business publishing at ITP for two years and also at various publications in the UK.